The current competitive business landscape is evolving from the disruption caused by the sudden acceleration of digital adoption due to the global pandemic leading to a paradigm shift in consumer expectations and behaviour.
Today’s business world is customer-centric. A customer-first approach is at the heart of strategic business decisions as companies vie for that ‘sweet spot’ of customer retention. According to Forbes, customer-centric companies are 60% more profitable than others. While defining customer centricity, Garter points out that the customer is the focal point of all decisions related to delivering products, services, and experiences to create customer satisfaction, loyalty and advocacy.
Significance of Digital Customer Experience
A seamless and easy user experience is crucial at every digital touchpoint, which leads to a satisfying and unified brand experience. So, after understanding how the touchpoints impact consumer perception and expectation, it is essential to provide your customers with the right digital solution. In a recent study, 65% of consumers stated that the digital experience is a crucial factor in loyalty towards a brand. Moreover, digital engagement also saves time and effort.
The three pillars of an exceptional digital experience are Success, Effort, and Emotion. Success denotes the customer’s ability to complete the purchase; Effort denotes whether the complete buying process was seamless and easy; Emotion conveys if the customer felt good about the whole shopping experience. After all, 92% of online shoppers stress the importance of ‘Emotion’ in helping them decide on a repeat purchase and their loyalty towards a brand.
So, a seamless digital and omnichannel customer experience is more important than ever. With competition being cut-throat in every sector, customers nowadays have innumerable choices of brands competing to capture customer attention. To provide such a seamless digital experience, you need a robust solution which goes through multiple levels of thorough and precise testing and a Quality Assurance (QA) process.
Common Challenges of QA
Comprehensive and precise software testing is a complex process and thus holds a special significance in the whole software development process. For the smooth functioning of your digital solution that customers can use seamlessly, the testing team and developers need to work in sync to find and resolve errors. Some of the common challenges faced by any company for a smooth QA process are –
- Unstable/unreliable environment
- Tools not updated/upgraded.
- Stringent deadlines
- Test cases prepared by others.
- Wrong testing estimation
- Fixing bugs simultaneously with testing
- Last-minute changes/updates to requirements
- Maintenance of automation pack
- Technology agnostic test tool
- Open-source architecture
All these factors contributed to test automation evolving to its current advancement as the preferred quality assurance trend and an answer to realising CI/CD and agile QA processes. However, even test automation cannot solve all QA-related issues unless you have the right testing partner with domain expertise.
The TerrA Advantage
So, here comes TerrA, an enterprise omnichannel test automation platform which is future-ready and can be leveraged as ‘one tool for all your QA needs.’ It is a modern web-based solution designed to make the QA process and test automation straightforward and more efficient.
Moreover, TerrA is an omnichannel QA solution for applications across various platforms such as desktop, mainframe, web and mobile. Apart from that, it is a unique tool that offers you test and defect management.
Unique Features of TerrA
Now that we know that TerrA is ‘The’ test automation platform which is technology agnostic and delivers results for all domains, let’s see some of the features that make TerrA unique –
One tool for all QA needs –
Picking the right tool is critical to success on any automation project. On average organisation has to spend on five different tools to automate various testing types & management. So, for example, organisations will have other tools for API testing, Mobile testing, and Web Application testing, though all are doing the same function: automation.
With in-built features for Test and Defect Management, Test Automation, Data generation, Reporting, and Simulation, TerrA caters to different testing types, and QA needs.
Reduce dependency on skilled resources – Anyone can automate
Teams tend to overlook the maintenance part when it comes to automation. Many automation projects fail because of this and do not achieve the goals envisaged. The reason for this is the lack of skilled resources.
TerrA reduces the dependency on a skilled resource through the Codeless Test Automation feature. So, a manual/functional tester (or) business user can easily maintain the test scripts & there is no need for any coding knowledge as a pre-requisite to use TerrA.
Testing the customer journey – One test across devices
Customers use different devices to complete purchase activities in today’s digital world. So, the test case should focus on the customer journey. The automation tools do not allow users to traverse different applications/devices within a test case.
In TerrA, users can drag-drop test cases across applications such as Web, Mobile and APIs to create automated end-to-end business test scenarios.
Business Outcome Delivered
TerrA’s unique features deliver results for businesses across multiple domains. Some of the positive benefits are the following –
- Easy to plug into existing tools or utilities
- Increase efficiency
- Faster time-to-market
- First-time Right every time
- Cost -f Ownership
Testing is a part of a comprehensive QA process, so testing automation platforms are becoming increasingly popular. However, you need to select the platform carefully to ensure that it provides you with the desired result and helps you enhance your customer experience. After all, the quality of the customer experience you provide is a critical metric to beating the competition.
So, if you are looking for an omnichannel testing solution, a tool for all QA needs that makes it so easy that ‘anyone can automate’, then connect with us – Tristha