We live in a world today where mobility is at its peak. The constant change in consumer behaviour has been a major driving force. The millennials and Gen Z are mobile, technically savvy, and challenging the status quo. With the deep integration of e-wallets, social media and other communication tools, mobile apps have become a powerful force. As the new age consumers are looking for accessibility, convenience, and more control, the high availability of the app, smooth functioning, and new feature roll-out is imperative for your business. Hence, testing mobile apps plays a crucial role in meeting customer demand. 

The current competitive business landscape is evolving from the disruption caused by the sudden acceleration of digital adoption due to the global pandemic leading to a paradigm shift in consumer expectations and behaviour.

The banking and financial service industry is evolving fast while undergoing extensive changes brought about by regulatory bodies, new technologies and consumer behavior. In fact, there was a massive paradigm shift in consumer behavior and expectations after the disruption of the global Covid-19 pandemic. Banks are preparing to adhere to the new regulations, such as Open Banking and PSD2, that aim to provide an even playing field to the new entrants. However, they must also develop effective strategies to retain the competitive edge.